June 2, 2023

Shaun So: Founder Of The So Company

When Shaun So set out to start his own business, he knew that it had to be something that would make a difference. And that’s what he found with The So Company: a manufacturer of sustainable and ethical clothing products. Shaun is passionate about making a difference in the world, and that’s why he founded The So Company. He wants to help people lead more sustainable lives, and he believes that clothing is an important part of this equation. The So Company makes clothes from organic cotton, which helps to reduce environmental waste. Plus, the company’s mission is to empower women and girls through its work in education and development. The So Company is committed to making a positive impact on the world, and you can learn more about their work at TheSoCompany.com.

Shaun So: His Journey from Homeless to CEO

Shaun So found himself homeless at the age of 24 after losing his job and becoming increasingly desperate. He spent time living on the streets of Los Angeles, enduring freezing temperatures and sickness, until he finally got lucky and met a woman who took him in.

So began to learn about business, studying at UCLA’s Anderson School of Management. After graduating with his MBA in 2006, So decided to start his own company. With no experience or resources, he started The So Company, a clothing line that features unique designs and an ethical approach to manufacturing.

Today, The So Company employs more than 200 people and has been recognized as one of the top small businesses in America. He is currently working on a project to build a school in Haiti’s earthquake-ravaged island.

The So Company: A Brief History

The So Company is a global lifestyle brand that was founded by Shaun So in 2006. The company sells a line of men’s clothing, including shirts, sweaters, and hats. The products are designed to be comfortable and stylish.

So began the company after graduating from college with a degree in business administration. He worked as a consultant before founding The So Company. The company’s headquarters are located in Los Angeles.

The So Company has received several awards over the years, including two consecutive prestigious “Best Men’s Clothing Retailer” accolades from the fashion trade publication GQ. In 2013, So was named one of Fast Company’s “Most Creative People in Business.”

Today, The So Company employs more than 150 people around the world and sells its products online and in select physical stores across the United States, Canada, Europe, Asia Pacific, and Latin America.

The So Company: Products and Services

The So Company is a start-up, founded by Shaun So in 2014, that produces eco-friendly and sustainable cleaning products. The company’s mission is to make cleaning easier and more affordable for the average person while preserving the environment.

So created The So Company after witnessing the harmful environmental effects of conventional cleaning supplies. He began by developing and patenting an environmentally friendly product called “Soap Bubbles.” Soap Bubbles are small balls of soap that dissolve in water, creating a foam that can be used to clean virtually any surface. The product has been wildly successful, with over 1 million units sold worldwide.

Beyond Soap Bubbles, The So Company offers a wide range of sustainable cleaning products. Their signature product is “SoClean,” which is a concentrated cleaner made from ingredients like baking soda and vinegar that are both environmentally safe and effective. Other products include “SoGreen,” a natural plant-based detergent; “SoWindow,” which cleans glass; and “SoCarpet,” which tackles pet hair and other allergens.

In addition to their own products, The So Company also provides consulting services to businesses looking to improve their environmental practices. They work with clients to develop cleaning routines that are both Eco-friendly and cost-effective while meeting regulatory requirements.

The So Company: Growth and Expansion

Shaun So is the founder and CEO of The So Company, a social impact consulting firm that helps companies embed social responsibility into their operations. Prior to founding The So Company in 2013, So spent eight years as the Vice President of Business Development for One Green Planet, where he helped grow the company from 10 employees to more than 350.

So believes that businesses can have a profound impact on society by working to address pressing environmental and social issues. To this end, The So Company offers its clients access to its network of experts and resources, including its social impact incubation program (SIP), which helps frontline staff develop sustainability skills. In addition to its consulting services, The So Company also produces reports and data visualizations that help investors and others better understand how businesses can contribute to positive social change.

Since launching in 2013, The So Company has worked with companies including Airbnb, Warby Parker, Patagonia, and Salesforce. In 2016, it was named one of Forbes’ “30 Under 30″ Social Entrepreneurship Stars in America. And in January 2017, it was selected as one of Fast Company’s “Most Innovative Companies” of the year.

Shaun So is a true pioneer in the world of social enterprise consulting; his work shows that businesses can make a real difference by working towards societal goals. With continued growth and expansion through partnerships with larger companies, The So Company will continue to make an impact on our planet

The Future of the So Company

The So Company is a company that was founded by Shaun So. The So Company is a company that makes sneakers. Shaun So started the So Company in his garage in 2012. At first, Shaun made sneakers for himself, and then he started to sell them online. In just two years, the company had grown to be worth over $50 million. Today, the So Company has over 1,000 employees and it is one of the most successful companies in Silicon Valley.

The reason why the So Company is so successful is because of its unique approach to sneakers. Most companies make sneakers for athletes or for people who want to look cool and fashionable. But the So Company makes sneakers for people who need them. The shoes are designed specifically for people with disabilities. For example, there are shoes designed for people with autism or cerebral palsy.

The idea behind the So Company is simple but it has turned out to be wildly successful. Shaun So believes that everyone should have access to quality shoes and he is doing everything he can to make this happen. The future of the So Company looks very bright and I am sure that it will continue to be one of the leading shoe companies in America

The So Method

The So Method is Shaun So’s a unique method for accelerating growth. It’s a simple, step-by-step approach that can help any business achieve faster success.

So began his journey to becoming the ultimate growth hacker over 10 years ago while working as a product manager at a tech startup. He quickly realized that there was a better way to do things and set out to create The So Method—an approach that helps businesses grow faster by optimizing their processes and systems.

So’s methods are simple but powerful. They consist of five steps: Set goals, Organize your work, Measure progress, Prioritize your actions, and Stick to the plan. These steps help you focus on what’s important and make sure you’re taking action toward your goals.

So’s approach has helped countless businesses achieve rapid growth through smarter planning and execution. If you’re looking for ways to accelerate your own growth, The So Method is the perfect solution.

Shaun So’s Advice for Starting a Business

If you’re thinking about starting your own business, Shaun So has some advice for you.

“I think the biggest thing is to be passionate about what you’re doing,” he says. “If you’re really excited about it, other people will be too.”

So also recommends spending time researching your chosen industry before launching your business. “There are a lot of great resources out there, like Entrepreneur and Forbes,” he says. “Just make sure you’re getting the right information so that you don’t end up wasting a lot of time and money.”

Finally, So stresses the importance of networking and building relationships with other business owners. “It can be difficult at first to establish those connections, but it’s definitely worth it in the long run,” he says. “You can learn a lot from them and they can help you grow your business.”


Shaun So is the founder of the So company. He has had a long and successful career in business, starting out as a banker before moving into technology. Shaun So continues to drive this mission by bringing innovative social media tools to the marketplace. With features like chat and group messaging, the So company makes it easy for people to stay connected with friends and family members no matter where they are. We will discuss this further in our next content.